Answer: As the word connotes, it is a form of MEDIA for SOCIAL interaction. "Interaction and communication" are the core of Social Media.
Explanation: Social media is a broad term used to describe the various tools, networks and technologies for sharing content, ideas and knowledge and connecting and collaborating online. Contrary to the popular conception, social media is something much more than simply making friends online. These days, it's being extensively used for promoting brands.
