For each example, write whether it is Ethos, Pathos, or Logos. Explain why.



1. "Our expertise in roofing contracting is evidenced not only by our 100 years in the

business and our staff of qualified technicians, but in the decades of satisfied customers

who have come to expect nothing but the best."



2. "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a

clear motive, and an expressed desire to commit the robbery… We also have video of the

suspect breaking in. The case could not be more open and shut."



3. "If you’re still unsure, please consider that my advanced degree and field work speak for

themselves."



4. "More than one hundred peer-reviewed studies have been conducted over the past

decade, and none of them suggests that this is an effective treatment for hair loss."



5. "It’s a matter of common sense that people deserve to be treated equally. The

Constitution calls it ‘self-evident.’ Why, then, should I have been denied a seat because of

my disability?"



6. "Don’t be the last person on the block to have their lawn treated – you don’t want to be

the laughing stock of your community!"



7. "You’ll make the right decision because you have something that not many people do:

you have heart."



8. "As a doctor, I am qualified to tell you that this course of treatment will likely generate

the best results."



9. "My three decades of experience in public service make me the ideal candidate for your

mayor."



10. They’ve worked against everything we’ve worked so hard to build, and they don’t care

who gets hurt in the process. Make no mistake, they’re the enemy."



11. "You don’t need to jump off a bridge to know that it’s a bad idea. Why then would you

need to try drugs to know if they’re damaging? That’s plain nonsense."



12. "The data is perfectly clear: this investment has consistently turned a profit year-overyear,

even in spite of market declines in other areas."



13. "The algorithms have been run in a thousand different ways, and the math continues to

check out."



14. "There’s no price that can be placed on peace of mind. Our advanced security systems

will protect the well-being of your family so that you can sleep soundly at night."



15. "Better men than us have fought and died to preserve this great nation. Now is our turn

to return the favor. For God and country, gentlemen!"



16. "He is a forensics and ballistics expert for the federal government – if anyone’s qualified

to determine the murder weapon, it’s him."