Dillon's target audience will likely ask questions like, why should I and what's in it for me? Or who cares?
A sales message is the focal influential message that interests,
educates, induces, suggestions to take action, and brings the deal to a close. Not
every sales message will make an immediate deal, yet the objective
remains. Regardless of whether your sales message is installed in a letter,
spoke to in a proposition, or communicate crosswise over radio or TV, the
reason remains the same.
